Design

Refine your design with simplicity in mind.

A straightforward product design is essential. The same goes for brand continuity among every item you sell.

“Your product has to capture someone’s attention within the first three seconds of them glancing at it,” says founder of Zivelo, which sells customized electronic kiosks to banks, airports and retailers. In fact, the Phoenix-area entrepreneur says that quality design is the best investment you can make.

Product packaging should be clean and compelling as well, with easy-to-read text. Busy packaging that explodes with colors or design elements will only frustrate consumers.

“In most consumer product categories, packaging is your only communication with customers,” says CEO of Sensio, a small-appliance business headquartered in New York. “People need to know what you’re selling from 30 feet away.”

When developing packaging, consider where your product will be sold, advises the inventor of LoopRope, a bungee product for securing camping and outdoor gear. Retailers want packaging that won’t take up too much space, and many are looking for eco-friendly options.